A story goes that Ray Kroc, the man that made McDonald’s a giant, was asked how he made so much money making hamburgers. He answered the question with his own, asking if anyone thought they made better hamburgers than he did. They said yes. Kroc replied with an important point: he wasn’t in the hamburger business. His strategy was simply using burger sales to pay the mortgage on much juicier commodities — prime real estate locations.
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