The Pledge
September 5, 2012 in General Topics
There’s been a recent, nasty public row over RJ Ellory, a bestselling crime fiction writer, posting fake reviews on Amazon.com, including shill reviews of other authors’ books. With the potentially high returns enabled by cheating Amazon’s ranking and scoring system, the temptation has never been higher for authors and publishers to engage in review “turf wars”, or use “sock puppet” review accounts, or even buy reviews.
When these activities occur, they damage the public’s perception of Amazon, other booksellers and e-tailers, reviews themselves, publishing as a whole, and the author-reader relationship. Read the rest of this entry →
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